Question for girls about guys?

Ok so there is this guy i like we have so much in common!!! i like him ALOT. But every time i look at him i think oh he isn't cute, i nvr think like that, i don't ever judge guys by there looks. So i said ok fine ill just stop likeing him. But every time i say that i look at him and like him again, but i get the same thought and it just repeats like that! Why do i feel like this?